Fred Perry
Started in 1952 Fred Perry Clothing really took off as fashion wear in the '60s when the informal but slightly dressed up look suited mod culture aficionados. The Fred Perry shirt, then available only in a tennis-friendly white, looked great when dressed up with a sharp Italian suit as well as dressed down with more casual wear. It became a firm favourite, then a classic. The rest, as they say, is history, Fred Perry is now a favourite fashion brand with a modern edge that never stands still long enough to look its age.
